Wendy’s Company Analysis Essay Example for Free

Wendys Company Analysis EssayIn the competitive fast-food business, Wendys is know for the quality of their food and low priced value menu. Their full page ad published this month in Sports Illustrated supports this view. The use of color, food items, bold lettering, guidewords, and a beautiful woman helps the ad piece of cake a spectators attention. The creator of this advertising intended to convey to viewing audience that Wendys gives the client a great quality food at an affordable price. The viewing audience eye is initially gaunt to the center portion of the ad where a bacon cheese burger is displayed in perfection. The burger shown is much larger than its actual size. A juicy beef patty is stacked high with bacon, cheese, lettuce, tomato, and a fresh bun with a mite of mayonnaise. This image could lead a person into craving the mouthwatering burger. Ingredients on the burger have b good colors and atomic number 18 prominently used in the enlarged picture. All of these visual effects make the burger appear to a greater extent valuable to the viewer of the ad. Plus, showing lots of color in the food stern portray to the viewer that Wendys uses fresh quality ingredients in the products they served.Its hard to miss the bold lettering that get Wendys slogans to the viewers of the advertisement. Three slogans are used to make Wendys sound more appealing to a potential customer. Across the top of the page, the viewers eye read the first slogan Its only a deal if you love what you eat. The big bold white letters radical out against the green background at the top of the page. This sends a message to the viewer that the customer must(prenominal) love the food they purchased or its not a good deal no outlet what the food cost. Beneath the slogan across the top there are a few hapless sentences in smaller white lettering that explains to the viewer why you will love what you eat at Wendys. The combination of the slogan and the few short sentenc es emphasizes Wendys value menu is not only affordable but also high quality like other items on their menu. On the left over(p) situation of the page, next to the photo of the over-sized bacon cheeseburger, is a square which features a second slogan that reads respectable price right size menu. Wendys main objective with this slogan is to convey to the viewer the price offered is affordable and the costumier is getting quantity for that price.The bold bright dickens-tone red lettering adds to effect of this slogan and the viewers eyes are again drawn to page. With right price right size menu, the creator of advertisement appears to be summarizing the slogan and short sentences that are featured at top of the page. Then, in the bottom right corner of the page, the well-known Wendys logotype is featured in the advertisement. The iconic red headed girl with the two pig tails is easily recognizable and the name Wendys is placed with the image. Just below the logo is the third sl ogan Now thats better. The logo is placed in all of Wendy advertisements and helps the viewers match the advertisement to Wendys. Also, by always placing the logo in their ads, the viewer lives familiar with the companys symbol and can easily recognize it.Another choice of the ad creators pattern is to show a beautiful young woman enjoying a meal from Wendys. In the upper left corner of the advertisement, the woman is used to entice the viewer. The womans long gorgeous ginger vibrissa stands out at first glance. Then, as the viewer can easily see, the woman smiles as she admires the burger she is holding. later further inspection, the creator may have wanted to present the woman shown a modern sport of the girl in the Wendys logo. The womans presence in the ad gives the viewer a stunning visual effect that helps the viewers to picture themselves enjoying a meal from Wendys. In America, fast-food restaurants have become very popular over the years.They are ingrained in the Ameri can society and continue to grow. concourse will come across several fast-food restaurants at just about every exit on a highway and will drive right by hundreds more of them as they travel finished a city. The growth of the fast-food industry has been helped by our cultures desire for convenience, immediate gratification, and the love of food. A person can go home and spend time cooking and cleaning after a meal or they can just go through the drive-through on the way home from work or school. Additionally, mass like a bargain no matter how the economy is doing. The Wendys advertisement seeks to reassure the viewers that they will receive great food at the right price.